Why internal communicators should conduct a session in the employee orientation program

I just returned after a presentation at my 4th induction session on communications. Quite a good feeling! The session is part of the orientation program which new joinees must attend to enter the organization.  It makes for an opportune moment to sell the internal communications story for the organization. A captive, attentive audience - you will [...]

Read Full Post »

Inducting internal communicators into the team

While I am aware of induction and orientation sessions conducted to induct employees into the organization, I would be keen to know if there are specific focussed inductions undertaken to get internal communicators up to speed with the role.
In my previous assignments, it was mainly ‘trial by fire’ to get into the ‘groove’! I dived into [...]

Read Full Post »

Does ‘incentivizing’ internal communications kill the campaign?

Have seen a spurt in recent times in getting employees to ‘register for a gift voucher’, ‘attend a training session and get a free t-shirt’ or ‘volunteer for a program and avail a discount at the cafeteria’! These programs and campaigns begin with a clear conscience but by the end of it you are left wondering [...]

Read Full Post »

Making a dent with measurement metrics

It took me a while to convince event communicators to align their thinking around engagement and less on the tactical elements of events. Questions typically asked earlier were centered around ‘enjoyment’ and  ’comments on program elements like tranpsort and entertainment’. After understanding the need for business justification, we now are able to get answers from [...]

Read Full Post »

Empower intranet owners and get out of the way!

Internal communicators often fall prey to taking ownership for chunks larger than what they can chew. I believe intranets are self-running animals - all they need is direction and empowerment. Feed the ideas, provide the focus and get out of the way. I can witness a revolution in one of the intranets which I manage. [...]

Read Full Post »