Internal communication lessons from customer engagement marketing

Over the last few months, I have watched with interest a host of customer engagement sites which create ’stickyness’ based on the audience requirements.
 Take for example, Reebok’s www.goruneasy.com, or AMD’s www.kingofmultitasking.com or even Sunsilk’s www.gangofgirls.com
 My favourite is HSBC’s www.yourpointofview.com which makes you think and relate to the Bank’s core message.
 Internal communication campaigns can draw from these [...]

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Getting the best out of your employee videos

Employee videos are becoming an integral part of an internal communications campaign. The medium is accepted more widely due to its interactivity, the ability to creatively treat content among others.
 Based on my experience, below are some tips to create effective employee videos….
 1. Help employees understand the context: Instead of putting ‘heads’ in front of the [...]

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Employee engagement and wacky inductions!

  
I was amused to view a video by Aditi Technologies and the extent they go to make ‘new recruits’ feel special on Day 1. Some provide freebies and joining bonuses, some entertain the employees, some go overboard!
 
Like the person who forwarded the message penned –
 
“It goes to show the extent software companies will go to [...]

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