Yin and Yang of Internal Communications – making employees advocates of the brand

 “Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll understand.” ~ Confucius 
Internal communications is a key component in an organization’s employee engagement strategy (Oakner 2004).Internal communications is about the transfer of meaning or understanding and not just about moving information around (Gray 2005). It has evolved as a strategic function [...]

Read Full Post »

Internal communications book from India: opportunity to feature your organization’s best practices!

Hi, I look forward to your case studies and comments on how to structure this book outline better.
Inviting contributions!Please mail me at intraskope@yahoo.com by December 10, 2007 Book Outline  Internal Communications – a practitioners’ handbookSynopsis: Internal communications professionals need to be today’s corporate information strategists and play a vital role in reinventing organizations. This book will showcase key internal [...]

Read Full Post »

Can internal communications learn from Twenty 20 cricket?

For those unfamiliar with the term Twenty 20, it is an abridged yet exciting form of one-day cricket, a popular game around the world. The shorter version of the game is now the center of attention in India since the country emerged champions in the recent tournament at South Africa in September 2007. India beat [...]

Read Full Post »