How many times have you avoided your supervisor who tries to pry into your personal life? How often have you cringed when your organization encroaches on your life outside of work by calling you to work on weekends or conduct events? There are differing viewpoints about the level of interventions organizations can play in their [...]
Archive for June, 2009
Do you partner with or play watchdog over your employees?
Posted in Blogroll, tagged advocates, Best Places to Work, branding, employee communication, engagement, flexibility, freedom, groundswell, ideas, India, internal communication, internal communication campaigns, marketing, motivated employees, NGOs, opportunities, photographs, public relations, recruitment marketing, social corporate responsibility, weekends on June 16, 2009 | Leave a Comment »
Internal Branding and the Employee Experience – Stick to the Basics
Posted in Blogroll, tagged Amitabh Kant, basics, branding, campaigns, connection, consistent communication, employee experience, employee value proposition, engagement, expectations, God's Own Country, Incredible India, India, Internal branding, internal communication, Kerala, leadership, life cycle, measurement, newsletters, no frills, slick content, South India, sustainability, Times of India, TOI, total experience, transparency on June 10, 2009 | 3 Comments »
In today’s Times of India edition (June 10, 2009), Amitabh Kant, the architect of two of India’s well known tourism campaigns (Kerala’s ‘God’s Own Country’ and Incredible India) shared his thinking on branding in an interview. His articulation of branding and travel experience made me draw a parallel with how internal communicators can benefit by [...]
Is the value of internal communication dependent on the quality of the people who represent it?
Posted in Blogroll, tagged accountibility, awareness, business strategy, commercial value, influencing, internal communication, internal communications, internal communicator, Liam FitzPatrick, listening, networking, planning, real results, ROI, role of internal communicators, senior management, value, Watson Helsby on June 5, 2009 | Leave a Comment »
A comment in a research report ‘Developing tomorrow’s Internal Communications Professionals, Liam FitzPatrick and Hamish Haynes’ (Working: May 2004) citing recruitment specialist Watson Helsby got me thinking. This is how it read: “The internal communications role has not attracted enough high caliber individuals. Inevitably, the perceptions of the value of internal communications are intrinsically intertwined [...]
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