What Is Really Expected of an Internal Communicator?

 “My students are obedient”, explained the Director of a well-known B-school that I recently visited for a campus recruitment initiative. She spoke in the context of students living up to the expectations of the industry by doing what is expected of them. It sounded strange to me and indicated a widening gap in what the [...]

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Message First – Design Next!

My last post got some interesting viewpoints. Adam expressed the need for blending tone, consistency and image into the communication. Excellent perspective. Rishu talked of involving staff in the conversation and preempt questions they may have. Valid points. Annie highlighted the importance of including the ‘what’s in it for staff’ and also adding visuals that [...]

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The mailer’s design sucks. We want something funky!

As an internal communicator is can be difficult dealing with clients who believe that cool design wins over compelling content. Indu, the hard working internal communicator of TPR Bank discovered much to her chagrin. Pramod, the HR Head needed a campaign to get staff aligned on the recent office move and he believed that a [...]

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