Message First – Design Next!

My last post got some interesting viewpoints. Adam expressed the need for blending tone, consistency and image into the communication. Excellent perspective. Rishu talked of involving staff in the conversation and preempt questions they may have. Valid points. Annie highlighted the importance of including the ‘what’s in it for staff’ and also adding visuals that [...]

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The mailer’s design sucks. We want something funky!

As an internal communicator is can be difficult dealing with clients who believe that cool design wins over compelling content. Indu, the hard working internal communicator of TPR Bank discovered much to her chagrin. Pramod, the HR Head needed a campaign to get staff aligned on the recent office move and he believed that a [...]

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Town Halls and the Science of Getting Your Employees Aligned

Town Halls or All Hands sessions, if done consistently are powerful internal communication platforms for organizations to connect with employees, share plans, engage in conversations and gauge feedback. Some organizations invest a lot of attention in getting these interactions right and involve advertising and event management agencies to package the sessions, create a ‘wow’ effect and [...]

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Internal Communication Trend Spotting For 2010

In 2009, as the world coped with one of its worst economic downturns it also created opportunities for internal communicators to revisit their practice and come out stronger. Internal communicators were called to craft some of their toughest messages in organizations which reduced workforces and froze pay. They also had the ‘not-so-envious’ task of communicating [...]

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Internal Communicators as the Company’s Historians

About 8 years ago my supervisor at a previous employer handed me a list stating my roles and responsibilities as an internal communication professional. In that, I recollect was a line which read ‘the company’s historian’. Then, as a junior member of a growing communications team it only meant ‘collating and updating’ company news. The [...]

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How Internal Communicators Can Lead Your Organization’s Social Networking Beginning

Planning to get your organization on the social media map? There are factors which I learnt along the way that is needed to get completely immersed. Read more about the do’s and don’ts of kick-starting your firm’s social media communication. Understand also how you can leverage internal communication context and content. The power of social [...]

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Building visibility and branding for internal teams

This was a rare request – a team lead approached me to share ideas on building an ‘internal brand and image’ for his team. The team responsible for the critical human resources management, performance and employee practices was in the midst of a churn and this manager had come on board to steady the ship.  [...]

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