As an internal communicator is can be difficult dealing with clients who believe that cool design wins over compelling content. Indu, the hard working internal communicator of TPR Bank discovered much to her chagrin. Pramod, the HR Head needed a campaign to get staff aligned on the recent office move and he believed that a [...]
Posts Tagged ‘corporate communication’
The mailer’s design sucks. We want something funky!
Posted in Blogroll, tagged content, content management, cool design, corp comm, corporate communication, design, design in communication, designing, good content, good content vs design, good design, HR comms, india communications, infographics, internal comms, internal comms in india, internal comms india, messgaing, storytelling, strategy on February 6, 2012 | 5 Comments »
What’s your Internal Communication Measurement Mantra?
Posted in Blogroll, tagged BCCI, blog, communication, communications, corporate communication, cricket, cricket india, IC, IC in india, ICC, icc cricket world cup, India, India win, internal comms, internal communications, internal communications in India, internal communications measurement, measurement, measurement for internal comms, measurement metrics, world champions, world cup, world cup win on April 6, 2011 | 3 Comments »
If you followed the recently concluded cricket World Cup 2011 tournament which India won the statistics shared on TV may have overwhelmed you. The amount of data crunching that cricket historians did ranged from the mind boggling to the inane. While I was able to comprehend and understand how cricketers’ batting and bowling metrics can [...]
Is there a common understanding in India of what corporate communications really does?
Posted in Blogroll, tagged agents of change, best talent. knowledge exchange, brand messengers, business wins, coaching, corporate communication, customers, employees, goodwill, India, Indian industry, internal communication, internal communications, managers, nvestors, press releases, professionals, proximity, reputation, ROI, stakeholders, strategic management on May 15, 2009 | 2 Comments »
The Education Times edition of the Times of India dated May 11, 2009 carried an article on Corporate Communications and its role by taking the viewpoint of leading Indian practitioners. Interestingly, there wasn’t a consensus among these leading professionals on what constitutes corporate communication leave alone the roles and responsibilities of the function. The benefits [...]


