Inside out perspectives on internal communications from a practitioner, author and consultant. This blog offers my take on internal communications insights and practices to make professionals, researchers and students be more effective in their careers. This blog supplements my book, Internal Communications – Insights, Practices and Models (Sage Publications, 2012). Feel free to debate, comment and ask your questions. The views expressed on my blog are personal and do not reflect the views of the organization I work for. Cheers, Aniisu
I have always wondered if internal communication professionals need to improve their own understanding of the business and enhance processes or do they need to make other employees better communicators to be successful at their jobs.
Anyday, I would pitch for the latter….by helping other employees and clients become better communicators, the internal communications professional can play the role of advisor and strategist.
At the end of my session on integrated marketing communications to the new batch of PGDM students of St. Josephs College of Business Adminstration (www.sjcba.ac.in) last weekend, I was quite expecting a question on landing a job in communications.
The question posed was – ‘Does one need a background in communications to land a job in this field?’.
My answer, was based on my experience and observations.
Most positions in this domain are filled by professionals from the advertising, PR or event management area of work. They would also have relevant experience in content writing or planning. Apart from that, what helps to get a job is the passion to follow what you like doing best.
For me, advertising was a field I liked. My first two jobs were with advertising agencies. Apart from my regular job, I used to freelance for publications and magazines for feature articles. When I look back, this was what helped me get into a corporate communications role later on in my career.
I was asked an interesting question recently by Gautam Ghosh (http://gauteg.blogspot.com/), an organizational consultant. Where should internal communications sit as a function? Within HR or as part of a larger communications team.
This indeed is a debatable subject but research by Melcrum proves that internal communication experts can derive maximum benefit by aligning themselves closer to the businesses and to the senior leadership and not one single function.
At my previous assignment, the team was divided into centers of excellences which the entire organization used for specific domains like PR and advertising. In
India, most MNCs would follow the practice followed globally, be it a central team which manages work – which streams in from all parts of the globe or manage local communication that factors in local language and context.
I personally believe internal communication professionals must be aligned to a specific business or project and work closely with the internal teams to achieve the business objective. At a senior level one can play the role of advisor and mentor.