Empower intranet owners and get out of the way!


Internal communicators often fall prey to taking ownership for chunks larger than what they can chew. I believe intranets are self-running animals – all they need is direction and empowerment. Feed the ideas, provide the focus and get out of the way. I can witness a revolution in one of the intranets which I manage. Employees are re-discovering the power of intranets and how they can run the show. Start with easy to manage applications like quizzes and trivia. Slowly, move the needle to larger projects like blogs and wikis when maturity sets in.

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