Does ‘incentivizing’ internal communications kill the campaign?


Have seen a spurt in recent times in getting employees to ‘register for a gift voucher’, ‘attend a training session and get a free t-shirt’ or ‘volunteer for a program and avail a discount at the cafeteria’! These programs and campaigns begin with a clear conscience but by the end of it you are left wondering if the employees participated because they wanted to or for the dangling ‘carrot’!

Quite like in external communication, getting the employee’s attention is top priority for each and every assignment – be it the CEO’s blog, the road safety awareness workshop or even the IT group newsletter. Internal communicators are driven by the hit rates, attendance and uptakes to step back and understand if employees are actually coming in for the right reason.

 Is this the case in other parts of the world? I wonder.

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