Making a dent with measurement metrics


It took me a while to convince event communicators to align their thinking around engagement and less on the tactical elements of events. Questions typically asked earlier were centered around ‘enjoyment’ and  ‘comments on program elements like tranpsort and entertainment’. After understanding the need for business justification, we now are able to get answers from employees on ‘engagement with business group’, ‘feel that the organization is committed to teaming’ among others.

Was wondering if feedback and measurement is structured around these lines globally? Does metrics measurement flow from how management looks at business?

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