Internal campaign slogans – why they are best avoidable


The last time I was asked to coin a slogan I politely declined.

Are we really thinking from the employee’s perspective? Does the slogan make them wiser or decide their engagement index? Does the slogan have any relevance to their lives?

With the staggering number of internal program brands we have begun launching, I am now a strong propagator of simple yet lucid ways to call campaigns and promote them internally.

Have made a handful of enemies in the process!

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3 thoughts on “Internal campaign slogans – why they are best avoidable

  1. I love you.

    No, seriously. I have never seen an internal slogan that was not, somehow, turned into the butt of a joke when times grew tough.

    Internal slogans are a terrible idea. Keep preachin’ it.

    Instead, repeated thoughts and ideas — inspiration and leadership — these things are good.

    Employees do not wish to be marketed to — they want to be included in the conversation.

  2. I like Libby Clark’s bit about “Employees do not wish to be marketed to — they want to be included in the conversation”. But, its still marketing or communicating internally. True enough, its not about telling, its about sharing, relating, believing together.

  3. Pingback: 2010 in review « INTRASKOPE – INTERNAL COMMUNICATION VIEWPOINT FROM INDIA

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