‘In-pack’ internal branding


When the Technology Library wanted to create awareness for their work, little did they realize that they had already a good equity within the organization.

 The Library was involved as the primary source of information for internal campaigns and debates on productivity and growth. They were the access point to Gartner and other leading authorities in the subjects employees were seeking information from.

So at the next forum, we helped insert a line ‘Debate powered by….’ which gave them subtle publicity and got eyeballs on their capabilities.

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