Internal communication lessons from customer engagement marketing


Over the last few months, I have watched with interest a host of customer engagement sites which create ‘stickyness’ based on the audience requirements.

 Take for example, Reebok’s www.goruneasy.com, or AMD’s www.kingofmultitasking.com or even Sunsilk’s www.gangofgirls.com

 My favourite is HSBC’s www.yourpointofview.com which makes you think and relate to the Bank’s core message.

 Internal communication campaigns can draw from these insights…

…by aiming at communities of practices

…by chalking out interactive ideas for communicating messages

… by including new media techniques into campaigns

Heard of others? Ping me here….

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