Internal communication lessons from customer engagement marketing

Over the last few months, I have watched with interest a host of customer engagement sites which create ‘stickyness’ based on the audience requirements.

 Take for example, Reebok’s, or AMD’s or even Sunsilk’s

 My favourite is HSBC’s which makes you think and relate to the Bank’s core message.

 Internal communication campaigns can draw from these insights…

…by aiming at communities of practices

…by chalking out interactive ideas for communicating messages

… by including new media techniques into campaigns

Heard of others? Ping me here….


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