Undoubtly, the Tata’s Nano is a game changer. A proud moment for the organization, its employees and the nation.
I think it is a fantastic opportunity for the organization to leverage the mileage it is receiving from the unveiling of the India rupees 1-lakh people car.
Tata needs to strike the iron when it is hot. Key triggers like innovation, thought leadership, Indian icon jump right off the media when they speak of the path breaking vehicle that has been introduced. It can leverage this success as a formidable employer of choice. Research indicates that prospective as well as current employees view the organization in high regard to its image in the external world and identification is quite high in such a scenario.
Here are some ideas to champion its cause as an employer of choice –
1. Allowing employees to lead the success of Nano among its peer groups – through blogs, forums among others
2. Providing the right messages and linking the Nano’s success in its publicity channels like the press, website, flagship group sites
3. Sharing images of the Nano for its employees to circulate through viral marketing methods and word of mouth – for example, the ‘making of the Nano’….’people behind the success’
4. Lionizing the ‘engineers’ of the new icon – ‘a day in the life’