I recently learnt a few things while supporting a leadership blog launch.
Start with an objective in mind – do you want to connect people, build visibility for the leader, improve hits to the portal among others.
Mastering the tool/software is essential – before you can guide the leader on using the blog, do your own research and learn as much as you can to be a hands-on expert. Do a test post and check functionalities.
Think ahead of the blog – once you agree to an expectation on the frequency of publishing, think ahead of the curve and guide the leader on current issues which you have a window into.
Know the company’s glossary – be familar with the terminology and adapt the content accordingly. Set a process of editing, reviewing and monitoring the blog’s popularity.
Take a stand – you need to advise the leader if the post does not read appropriate. So, a certain level of trust is vital to the success of the blog.
Do a pulse of the blog – check how the blog posts get received by sharing it with a few employees across levels and locations.
I recently read an interesting thesis ( ‘Internal Communication in organizations undergoing change’ by Linda Bertelsen and Anders Nerman) and found the following thoughts on effective communication relevant and useful for communicators to apply at their workplace.
There are 7 Cs of effective internal communication as collated by researchers.
1. Communication needs to be concrete – easily understandable by the receiver
2. Communication to be concentrated – focusing on issues that are essential for the receiver to simplfy matters
3. Coordinated communication will enable managers to effectively get the message over
4. Information needs to be consequent over time – which means it is better to communicate defective facts over time to be consistent rather than say one thing and take it back over the next communication, thereby losing credibility. I find this the most essential in practice and noted many organizations fall into the trap of communicating inconsistently.
5. It is important to form ‘constrasts’ in the communication. Memos and emails can become dull and boring and less interactive compared to face to face communication. Hence, usage of pictures, images, charts and content on sidebars will help make the communication interesting and easier to assimilate. Effective communication affects knowledge as well as feelings of the receiver.
6. Communication should ideally develop contacts – or create a dialogue or open channels for discussion for further exchange of ideas.
7. It is critical to pursue communication on a continuous basis to keep the dialogue flowing and increase credibility.
Any perspectives from your experiences? Keen to hear about it.