Career potential and Web 2.0

At a New Media and Career workshop for students conducted today, I posed the following questions:

Is your resume New Media ready?

Do you know what makes a curriculum vitae tick in the social media space?

Are you sending the right messages for recruiters trawling the web?

Is your career Web 2.0 proof?

Recent shifts in the Web 2.0 world like content co-creation, transparency and individualized information impacts the way job searches and careers are defined. Trends indicate the need to adopt and leverage new media or social media channels for improving accessibility, creating a brand image and enhancing the potential of getting a job. Blogs, podcasting, wikis and social networking are no more mere buzz words but effective tools to get a head start in a complex web world. Recruiters are constantly monitoring the web for potential candidates and an impressive web profile can improve the chances of landing a job.

For a management student, it opens up numerous opportunities to build awareness, cultivate communities, contribute to relevant discussions and improve chances of a long term career growth.

The students were honest about their understanding of new media and realized the implications of leveraging it to its fullest.

By increasing awareness, focusing on career objectives and working towards a new media career strategy.

A CV can be enhanced to make it more web savvy using tools like You Tube, social networking sites, references and links to articles among others.

Today, choosing the right social networking site to be on is critical for image building. My take is to ‘get off Orkut if you want to be taken seriously!’.

On the web, collaboration is a sure way to improve your chances of better opportunities. Be useful and relevant to others; maintain decorum while communicating online, help others get successful and it adds up in the long run.

Be credible online. Do not post information which is ambiguous or not verified.  Know yourself and be yourself.

Test your strategy with your peers and stakeholders before you go public. Get feedback on how it matches with your objectives.

Finally, market your profile through social networking sites which align to your image, alumni networks and collaboration tools among others. Do not miss an opportunity to talk about it offline either!

Remember, it takes time to shape a new media strategy; be willing to experiment and be patient.

For an evaluation of your resume and ideas for creating a successful career new media strategy, mail me at