INTRASKOPE – INTERNAL COMMUNICATION VIEWPOINT FROM INDIA

Inside out perspectives on internal communications from a practitioner, author and consultant. This blog offers my take on internal communications insights and practices to make professionals, researchers and students be more effective in their careers. This blog supplements my book, Internal Communications – Insights, Practices and Models (Sage Publications, 2012). Feel free to debate, comment and ask your questions. The views expressed on my blog are personal and do not reflect the views of the organization I work for. Cheers, Aniisu

Menu

Skip to content
  • Home
  • INTRASKOPE – INTERNAL COMMUNICATION PERSPECTIVES FOR A NEW WORLD ORDER
May 24, 2013 by aniisu

What Makes A Communications Team Get Better At What They Do?


What are the signs that indicate a communications team is on the right path?

If you spot business leadership participating in the team’s programs, if the team often converges and revisits their approach and thinking and they are open to diverse perspectives from within and outside the organization I believe the team is heading for success.

I had the opportunity to speak on May 20, 2013 at an annual conference of an enthusiastic group of corporate communicators from a large, diversified multinational leader in the automotive space as they went about their business of planning and reenergizing. With the Managing Director and other senior leaders of this organization in the room this group did have a seat at the table.

Addressing the gathering

Addressing the gathering at the conference

They had a speaker address the group on external communications and I talked on the future of internal communications and the new world order.

With communications as a function evolving every day I focused on the new ‘mindset’ and skills that will make corporate communicators stay ahead of the curve and be relevant to stakeholders.

Apart from sensitizing the group on trends shaping the new world order I also shared newer approaches to address social media, staff across multiple locations and diverse worker categories within organizations.

Since the group had practitioners who managed white and blue collar workers some of the perspectives I shared did come across as revolutionary! However, the questions asked on social media engagement, the role of the communicator and efficient ways to approach communications made me feel like this group had the chops to go the extra mile.

Introducing the theme - the future of internal communications

Introducing the theme – the future of internal communications

Overall, a great interaction and a wonderful way to delve deeper into the minds of corporate communicators.

Share this:

  • Facebook
  • Email
  • Twitter
  • StumbleUpon
  • Digg
  • Reddit
  • Print
  • LinkedIn
  • Pinterest
  • Google +1
  • Tumblr

Like this:

Like Loading...
Posted in Blogroll | Tagged aniisu verghese, application answers for internal communication role, bank internal mailer, best job security it company in india, brats at work, career progression for internal comms, celebrating company milestones, channels, chile miners communication, communicating outages to clients, communication with chillian miners, corporate communications conference, corporate communicators, csr internal, cwg india case study, digital and social media, digital marketing, digital media, digital world, effective internal comms, effective internal communication in virtual teams, elebrating mile stones in the office, employee engagement calendar format, empower intranet, executive comms, feedback on internal communications, future state of internal communication, good ideas for a internal campaign, great internal campaigns, how to instill pride in work, how to interview for an internal position, human resources commonwealth games, i want a careeer in internal communication, IC, ic Infographic, ic social media, ic strategies, india corporate communications, india corporate communications conference, india internal comms, indian airlines change management, Infographic, infographics, infographics in internal comms, information overload in communication, intenal in india moves, internal brand campaign, internal campaign, internal campaign ideas, internal comms and leaders, internal comms and social media, internal communication, internal communication courses india, internal communication measures, internal communication new media, internal communication workshops india, internal communications, internal communications book, internal communications career path, internal communications crisis comms, internal communications debate, internal communications executive interview, internal communications implication about internal communications, internal communications in apac, internal communications in asia, internal communications in India, internal communications in japan, internal communications in singpaore, internal communications india, internal communications insights, internal communications interview questions, internal communications metrics, internal communications planning, internal communications role profile, internal communications roles and responsibilities, internal communications theories, internal communications tips, internal communications workshops, internal communications writer interview questions, internal corporate social responsibility initiatives, internal crisis comms, internal social media, internal social media listening, interview for internal corporate communication, interview questions for internal communications manager, interview questions internal communications manager, leader comms, leader visits, leadership comms, Leadership visits, messages, mining company communication chile, monsoons, motivation about pride in the workplace, new mindset for communicators, new world order, practices and models, pride in the workplace means, pros and cons of social media for internal communication, questionnaires internal communications, questions to ask a communications candidate in an interview, questions to ask about internal communications, resume for internal communications position, role of the internal communicator, running staff salary hike, safety of staff during bandh and strike, sample resume internal communications, seeking feedback on internal communications, selling your campaign, skills and competencies needed by communicators, social media, speaker at corporate communications conference, stakeholder management, successful strikes in india, sustanbility internal communication, talent management and communication, talent management communication, testing internal communication ability, the best internal campaigns, the future of internal comms, The Future of Internal Communications, themes for celebration reaching company milestone, thesis internal communication turkey, thinking it through, timing of campaign, to communicate how yin and yang, trends of corporate communication during recession, use of tv screens to display internal communication, view internal comms cvs, what are the 7 c's of communication, what communication was given to families of chilen mining, what does communication mean in the workplace, what does it mean internal success, what does it mean when you relfect on your veiws at the workplace, what does pride in your work mean, what does pride mean to you, what is a communications role, what is the implication of communication in an organization, workshops for employee engagement in india, yin and yang communication | 1 Comment
May 23, 2013 by aniisu

How Can You Build A Strong Internal Communication Team? Read My Article in the May/June 2013 edition of SCM Magazine


Building your Internal Communication team and its competencies should be closely aligned to the needs of your organization. Establishing the current challenges that the business faces is crucial in this, and there are specific questions you can ask yourself:
  • Is engagement waning?
  • Is attrition rising?
  • Are there formal collaborative employee networks in place?
  • Are employees aware of the organization’s goals?
  • Are employees aligned to where the organization is heading?
  • Do they know their role in the organization’s success?
  • Is trust in leadership dropping?
  • Is the basic infrastructure in place?
  • Are timely, consistent, relevant, and frequent messages missing?
To make sure your team is able to respond to these challenges, you need to coach them effectively. Check out my article that was printed in the May/June 2013 edition of Strategic Communication Management Magazine by clicking here.

Share this:

  • Facebook
  • Email
  • Twitter
  • StumbleUpon
  • Digg
  • Reddit
  • Print
  • LinkedIn
  • Pinterest
  • Google +1
  • Tumblr

Like this:

Like Loading...
Posted in Blogroll | Tagged aniisu verghese, application answers for internal communication role, bank internal mailer, best job security it company in india, brats at work, building internal comms team, career progression for internal comms, celebrating company milestones, channels, chile miners communication, communicating outages to clients, communication with chillian miners, csr internal, cwg india case study, digital and social media, digital marketing, digital media, digital world, effective internal comms, effective internal communication in virtual teams, elebrating mile stones in the office, employee engagement calendar format, empower intranet, executive comms, feedback on internal communications, future state of internal communication, good ideas for a internal campaign, great internal campaigns, how to instill pride in work, how to interview for an internal position, human resources commonwealth games, i want a careeer in internal communication, IC, ic Infographic, ic social media, ic strategies, IC team, india internal comms, indian airlines change management, Infographic, infographics, infographics in internal comms, information overload in communication, intenal in india moves, internal brand campaign, internal campaign, internal campaign ideas, internal comms and leaders, internal comms and social media, internal communication, internal communication courses india, internal communication measures, internal communication new media, internal communication workshops india, internal communications, internal communications book, internal communications career path, internal communications crisis comms, internal communications debate, internal communications executive interview, internal communications implication about internal communications, internal communications in apac, internal communications in asia, internal communications in India, internal communications in japan, internal communications in singpaore, internal communications india, internal communications insights, internal communications interview questions, internal communications metrics, internal communications planning, internal communications role profile, internal communications roles and responsibilities, internal communications theories, internal communications tips, internal communications workshops, internal communications writer interview questions, internal corporate social responsibility initiatives, internal crisis comms, internal social media, internal social media listening, interview for internal corporate communication, interview questions for internal communications manager, interview questions internal communications manager, leader comms, leader visits, leadership comms, Leadership visits, messages, mining company communication chile, monsoons, motivation about pride in the workplace, practices and models, pride in the workplace means, pros and cons of social media for internal communication, questionnaires internal communications, questions to ask a communications candidate in an interview, questions to ask about internal communications, resume for internal communications position, role of the internal communicator, running staff salary hike, safety of staff during bandh and strike, sample resume internal communications, SCM magazine, seeking feedback on internal communications, selling your campaign, social media, stakeholder management, successful strikes in india, sustanbility internal communication, talent management and communication, talent management communication, testing internal communication ability, the best internal campaigns, themes for celebration reaching company milestone, thesis internal communication turkey, thinking it through, timing of campaign, to communicate how yin and yang, trends of corporate communication during recession, use of tv screens to display internal communication, view internal comms cvs, what are the 7 c's of communication, what communication was given to families of chilen mining, what does communication mean in the workplace, what does it mean internal success, what does it mean when you relfect on your veiws at the workplace, what does pride in your work mean, what does pride mean to you, what is a communications role, what is the implication of communication in an organization, workshops for employee engagement in india, yin and yang communication | Leave a comment
May 21, 2013 by aniisu

Who Will Bell the Social Media Cat?


I am sharing a case related to the blurring of lines between internal and external communications functions.  With social media straddling both worlds it is inevitable that communicators will often be called upon to address issues beyond their spheres of influence.

The Case

A disgruntled employee anonymously creates a page on a social networking site and invites friends to post derogatory comments on the company’s culture, policies, work ethics and other staff. He uses the company name in his content. It slowly gets eyeballs and can snowball into a public relations nightmare.  This scenario can play out in any organization regardless of size, industry or geography.

Here is a conversation within Trigger Ltd as they come to terms with the crisis and how they must handle it.

Vikram leads Marketing and Communications for the organization which has a mix of 15000 blue and white collar workers working in the telecom sector and runs operations in 6 cities in India and 10 abroad. He is asked by his CEO, Raj to meet with him and discuss the issue with stakeholders including HR and the communications team.

Vikram: “This is really serious. We need to get to the bottom of this.”

Asha: (works in Vikram’s team as a social media manager) “I am yet to find out who started the page. I need some time to get this information. The person has blocked ‘likes’ and I can’t figure out the location.”

Vikram: (visibly upset) “This is not acceptable. How dare he defame the company? I will report this to the city’s police cyber -crime department and lodge a case. I want the person sued.”

Manu: (the PR Head): “Vikram, look we can’t take such actions. It will blow up in our face. This is a ticking PR time bomb. I suggest we avoid involving outside parties at this stage. I am already hearing that the press wants to know more about this case.”

Vikram: “I know it but how else can we stop this person from doing damage?”

Alex: (the HR Head) “If we can figure out the person, I can send out a warning that such actions will lead to dismissal from the organization. Employees are already talking about this page and we can delay things any longer”.

Raj: (The CEO shakes his head and retorts) “This is an issue with our culture. I need to fix it. If this person can do it and get so many ‘likes’ it is reflective of how our employees think.  What can I do to intervene?”

Alex: “Raj, I suggest you stay out of this till we get a proper grip of the issue. Let Manu or Vikram step up and do some communications around it. It is about communications and social media is one of the mediums we use and choose to use to communicate with our prospects, clients and stakeholders.”

Manu: “Hey, I am not sure this is the role of the PR team to intervene as yet. While I can be prepared for a fallout this isn’t my area. I think Asha needs to own this case since it relates to social media.”

Vikram: “I am not completely sure. I am not sure Marketing and Communications can do much at this point until we get more clarity from Asha. Since it is related to an employee it must be HR’s responsibility to tackle it.”

Raj: “Are you saying we just sit back and wait till things go out of hand? This is going to be a disaster for our business and clients may soon ask us questions. If none of you can take ownership I will shoot out an e-mail to the company about the dos and don’ts of social media.”

Asha: (sounding unsure). “Maybe, I can post something anonymously on the page or send feelers and check how the person responds.”

Vikram: “Wait Ronald and Asha – we can’t be reactive. Give me some time. Let me get my thoughts together on this and come back to the group in a day on how to handle the situation.”

Vikram thanks everyone for attending the emergency meeting and heads back to his desk.

The questions I ask are:

-           Whose ownership is it to intervene and take the lead?

-           Is it the internal communications team, the broader marketing communications or corporate communications group (as the case maybe in some organizations), the HR team, the leadership team, legal or someone else?

-          What can the group do to get ahead of the situation?

-          Who must finally communicate and how?

How can you help Vikram arrive at the best way to solve this crisis?

Interested to hear your views. Do share them on my blog.

 

 

Share this:

  • Facebook
  • Email
  • Twitter
  • StumbleUpon
  • Digg
  • Reddit
  • Print
  • LinkedIn
  • Pinterest
  • Google +1
  • Tumblr

Like this:

Like Loading...
Posted in Blogroll | Tagged internal communications, internal communication, social media, messages, IC, channels, internal communications in India, internal social media, internal communication measures, internal comms and social media, leadership comms, brats at work, india internal comms, stakeholder management, internal communications interview questions, digital media, infographics, internal communications planning, successful strikes in india, safety of staff during bandh and strike, interview questions internal communications manager, what does pride mean to you, internal communications metrics, the best internal campaigns, how to instill pride in work, effective internal communication in virtual teams, internal communications debate, interview questions for internal communications manager, internal communications career path, talent management and communication, use of tv screens to display internal communication, yin and yang communication, feedback on internal communications, role of the internal communicator, what is a communications role, what does pride in your work mean, best job security it company in india, bank internal mailer, internal communications in asia, executive comms, internal communications insights, practices and models, internal communications book, internal communications roles and responsibilities, internal communications in japan, internal communications in apac, internal communications india, aniisu verghese, internal communications in singpaore, internal communications workshops, internal communications theories, leader comms, testing internal communication ability, seeking feedback on internal communications, application answers for internal communication role, internal communications executive interview, internal campaign ideas, internal communications writer interview questions, sustanbility internal communication, themes for celebration reaching company milestone, elebrating mile stones in the office, what does communication mean in the workplace, great internal campaigns, internal campaign, employee engagement calendar format, i want a careeer in internal communication, cwg india case study, celebrating company milestones, internal communication courses india, talent management communication, internal communications tips, questions to ask about internal communications, questions to ask a communications candidate in an interview, what are the 7 c's of communication, workshops for employee engagement in india, motivation about pride in the workplace, indian airlines change management, how to interview for an internal position, resume for internal communications position, thesis internal communication turkey, what communication was given to families of chilen mining, sample resume internal communications, career progression for internal comms, questionnaires internal communications, mining company communication chile, internal communication workshops india, internal corporate social responsibility initiatives, internal communications role profile, view internal comms cvs, what does it mean when you relfect on your veiws at the workplace, to communicate how yin and yang, monsoons, running staff salary hike, internal brand campaign, interview for internal corporate communication, what does it mean internal success, intenal in india moves, future state of internal communication, pros and cons of social media for internal communication, chile miners communication, csr internal, information overload in communication, empower intranet, what is the implication of communication in an organization, internal communication new media, internal communications implication about internal communications, pride in the workplace means, human resources commonwealth games, communicating outages to clients, trends of corporate communication during recession, communication with chillian miners, good ideas for a internal campaign, ic strategies, ic social media, internal social media listening, internal communications crisis comms, internal crisis comms, internal comms and leaders, Infographic, digital marketing, digital and social media, digital world, infographics in internal comms, ic Infographic, Leadership visits, leader visits, effective internal comms, selling your campaign, thinking it through, timing of campaign, social media crisis, who will bell the cat | 1 Comment
May 15, 2013 by aniisu

The Future of IC in India – My Interview in the Journal of Internal Communication, U.K.


I am writing to share an extract of my interview in the Journal of Internal Communication, U.K.

The Journal, a publication from the Gatehouse Group shares best practices, tactics and insights from leaders and experts globally.

I am delighted to be featured in their latest edition.

Do read and share your views.

 

Share this:

  • Facebook
  • Email
  • Twitter
  • StumbleUpon
  • Digg
  • Reddit
  • Print
  • LinkedIn
  • Pinterest
  • Google +1
  • Tumblr

Like this:

Like Loading...
Posted in Blogroll | Tagged aniisu verghese, application answers for internal communication role, bank internal mailer, best job security it company in india, brats at work, career progression for internal comms, celebrating company milestones, channels, chile miners communication, communicating outages to clients, communication with chillian miners, csr internal, cwg india case study, digital and social media, digital marketing, digital media, digital world, effective internal comms, effective internal communication in virtual teams, elebrating mile stones in the office, employee engagement calendar format, empower intranet, executive comms, feedback on internal communications, future state of internal communication, good ideas for a internal campaign, great internal campaigns, how to instill pride in work, how to interview for an internal position, human resources commonwealth games, i want a careeer in internal communication, IC, ic Infographic, ic social media, ic strategies, india internal comms, indian airlines change management, Infographic, infographics, infographics in internal comms, information overload in communication, intenal in india moves, internal brand campaign, internal campaign, internal campaign ideas, internal comms and leaders, internal comms and social media, internal communication, internal communication courses india, internal communication measures, internal communication new media, internal communication workshops india, internal communications, internal communications book, internal communications career path, internal communications crisis comms, internal communications debate, internal communications executive interview, internal communications implication about internal communications, internal communications in apac, internal communications in asia, internal communications in India, internal communications in japan, internal communications in singpaore, internal communications india, internal communications insights, internal communications interview questions, internal communications metrics, internal communications planning, internal communications role profile, internal communications roles and responsibilities, internal communications theories, internal communications tips, internal communications workshops, internal communications writer interview questions, internal corporate social responsibility initiatives, internal crisis comms, internal social media, internal social media listening, interview for internal corporate communication, interview questions for internal communications manager, interview questions internal communications manager, leader comms, leader visits, leadership comms, Leadership visits, messages, mining company communication chile, monsoons, motivation about pride in the workplace, practices and models, pride in the workplace means, pros and cons of social media for internal communication, questionnaires internal communications, questions to ask a communications candidate in an interview, questions to ask about internal communications, resume for internal communications position, role of the internal communicator, running staff salary hike, safety of staff during bandh and strike, sample resume internal communications, seeking feedback on internal communications, selling your campaign, social media, stakeholder management, successful strikes in india, sustanbility internal communication, talent management and communication, talent management communication, testing internal communication ability, the best internal campaigns, the future of ic, the future of internal comms, The Future of Internal Communications, themes for celebration reaching company milestone, thesis internal communication turkey, thinking it through, timing of campaign, to communicate how yin and yang, trends of corporate communication during recession, use of tv screens to display internal communication, view internal comms cvs, what are the 7 c's of communication, what communication was given to families of chilen mining, what does communication mean in the workplace, what does it mean internal success, what does it mean when you relfect on your veiws at the workplace, what does pride in your work mean, what does pride mean to you, what is a communications role, what is the implication of communication in an organization, workshops for employee engagement in india, yin and yang communication | Leave a comment
May 9, 2013 by aniisu

Viral Videos and Campaigns – My Review on Social Samosa


My review of a popular viral video is up at Social Samosa, a storehouse of social media campaigns and case studies.

In the commentary I share perspectives on what make viral videos click.

Read and let me know what you think.

Share this:

  • Facebook
  • Email
  • Twitter
  • StumbleUpon
  • Digg
  • Reddit
  • Print
  • LinkedIn
  • Pinterest
  • Google +1
  • Tumblr

Like this:

Like Loading...
Posted in Blogroll | Tagged aniisu verghese, application answers for internal communication role, bank internal mailer, best job security it company in india, brats at work, career progression for internal comms, celebrating company milestones, channels, chile miners communication, communicating outages to clients, communication with chillian miners, csr internal, cwg india case study, digital and social media, digital marketing, digital media, digital world, effective internal comms, effective internal communication in virtual teams, elebrating mile stones in the office, employee engagement calendar format, empower intranet, executive comms, feedback on internal communications, future state of internal communication, good ideas for a internal campaign, great internal campaigns, how to instill pride in work, how to interview for an internal position, human resources commonwealth games, i want a careeer in internal communication, IC, ic Infographic, ic social media, ic strategies, india internal comms, indian airlines change management, Infographic, infographics, infographics in internal comms, information overload in communication, intenal in india moves, internal brand campaign, internal campaign, internal campaign ideas, internal comms and leaders, internal comms and social media, internal communication, internal communication courses india, internal communication measures, internal communication new media, internal communication workshops india, internal communications, internal communications book, internal communications career path, internal communications crisis comms, internal communications debate, internal communications executive interview, internal communications implication about internal communications, internal communications in apac, internal communications in asia, internal communications in India, internal communications in japan, internal communications in singpaore, internal communications india, internal communications insights, internal communications interview questions, internal communications metrics, internal communications planning, internal communications role profile, internal communications roles and responsibilities, internal communications theories, internal communications tips, internal communications workshops, internal communications writer interview questions, internal corporate social responsibility initiatives, internal crisis comms, internal social media, internal social media listening, interview for internal corporate communication, interview questions for internal communications manager, interview questions internal communications manager, leader comms, leader visits, leadership comms, Leadership visits, messages, mining company communication chile, monsoons, motivation about pride in the workplace, practices and models, pride in the workplace means, pros and cons of social media for internal communication, questionnaires internal communications, questions to ask a communications candidate in an interview, questions to ask about internal communications, resume for internal communications position, role of the internal communicator, running staff salary hike, safety of staff during bandh and strike, sample resume internal communications, secret sauce for viral videos, seeking feedback on internal communications, selling your campaign, social media, stakeholder management, successful strikes in india, sustanbility internal communication, talent management and communication, talent management communication, testing internal communication ability, the best internal campaigns, themes for celebration reaching company milestone, thesis internal communication turkey, thinking it through, timing of campaign, to communicate how yin and yang, trends of corporate communication during recession, use of tv screens to display internal communication, view internal comms cvs, viral campaigns, viral videos, what are the 7 c's of communication, what communication was given to families of chilen mining, what does communication mean in the workplace, what does it mean internal success, what does it mean when you relfect on your veiws at the workplace, what does pride in your work mean, what does pride mean to you, what is a communications role, what is the implication of communication in an organization, workshops for employee engagement in india, yin and yang communication | Leave a comment
May 8, 2013 by aniisu

Gauge Your Organization’s Internal Social Media Readiness Quotient


As Binu and Seema try to understand if their organization is ready for internal social media integration it helps to read the signs that can enable stakeholders to make the right decision.

Very often organizations implement social media without fully gauging the value it adds and impact it can deliver. It can also be possible that the culture isn’t ready for this new form of communication.

How does an organization know if it is truly ready for internal social media?

Here are some pointers that can support decision makers within the organization to take stock. Check your organization’s readiness quotient by taking the following poll.

Each statement carries a point. Total your score and review your current position.

A)           Purpose: Your organization is clear on how you plan to use social media internally

•              You have sought your staff’s views and have a roadmap for tapping knowledge.

•              You know which challenges you are tackling.

•              You have a vision for the future.

B)            Leadership Commitment: Your leadership team fully understands the need for internal social media

•              Your leaders are abreast with the trends in social media

•              Your leaders actively participate in social media

•              They understand how their direct engagement with internal social media drive participation

C)            Team: Your organization is invested in internal social media with a dedicated team

•              The team is specialized in technical, content and marketing of the medium

•              The team has a strategy to communicate and involve staff

•              The team has a plan to learn from internal social media

D)           Systems: The organization has a robust internal platform to manage internal social media

•              A dedicated team refreshes the system

•              The team collaborates effectively with the social media team

•              The team can keep the system operating with zero downtime

E)         Policy: Your organization has a documented social media policy

•              Your staff understands your policy

•              The policy integrates internal and external social media

•              Your organization has effective methods to educate employees on the policy

F) Culture: Your organization’s culture allows for collaboration and networking

•              Your organization has an open culture where views are often sought from staff and mistakes acknowledged

•              The culture allows for direct and even harsh feedback to be given

•              Your organization’s culture accepts free speech and expression

 G) Responsiveness: Your organization responds swiftly to situations and feedback

•              In a crisis your organization is fortnight about the issue and provides information when sought

•              Your organization is willing to accept feedback and take proactive measures

•              Your organization responds in a timely manner to questions or clarifications your employees have

Evaluate Your Internal Social Media Readiness Quotient Score:

If you have scores between 15-21, you are in the mature bracket of organizations who will do justice with internal social media.

If your scores are between 10-15, you need to invest time to build your culture and credibility among staff before you launch internal social media

If you scored less than 10, your organization isn’t yet ready for internal social media. You need to first get the basics right.

How did your organization score?

Share this:

  • Facebook
  • Email
  • Twitter
  • StumbleUpon
  • Digg
  • Reddit
  • Print
  • LinkedIn
  • Pinterest
  • Google +1
  • Tumblr

Like this:

Like Loading...
Posted in Blogroll | Tagged aniisu verghese, application answers for internal communication role, bank internal mailer, best job security it company in india, brats at work, career progression for internal comms, celebrating company milestones, channels, chile miners communication, communicating outages to clients, communication with chillian miners, csr internal, cwg india case study, digital and social media, digital marketing, digital media, digital world, effective internal comms, effective internal communication in virtual teams, elebrating mile stones in the office, employee engagement calendar format, empower intranet, executive comms, feedback on internal communications, future state of internal communication, good ideas for a internal campaign, great internal campaigns, how to instill pride in work, how to interview for an internal position, human resources commonwealth games, i want a careeer in internal communication, IC, ic Infographic, ic social media, ic strategies, india internal comms, indian airlines change management, Infographic, infographics, infographics in internal comms, information overload in communication, intenal in india moves, internal brand campaign, internal campaign, internal campaign ideas, internal comms and leaders, internal comms and social media, internal communication, internal communication courses india, internal communication measures, internal communication new media, internal communication workshops india, internal communications, internal communications book, internal communications career path, internal communications crisis comms, internal communications debate, internal communications executive interview, internal communications implication about internal communications, internal communications in apac, internal communications in asia, internal communications in India, internal communications in japan, internal communications in singpaore, internal communications india, internal communications insights, internal communications interview questions, internal communications metrics, internal communications planning, internal communications role profile, internal communications roles and responsibilities, internal communications theories, internal communications tips, internal communications workshops, internal communications writer interview questions, internal corporate social responsibility initiatives, internal crisis comms, internal social media, internal social media listening, internal social media maturity, internal social media readiness factor, internal social media readiness quotient, internal social media score, interview for internal corporate communication, interview questions for internal communications manager, interview questions internal communications manager, leader comms, leader visits, leadership comms, Leadership visits, messages, mining company communication chile, monsoons, motivation about pride in the workplace, practices and models, pride in the workplace means, pros and cons of social media for internal communication, questionnaires internal communications, questions to ask a communications candidate in an interview, questions to ask about internal communications, resume for internal communications position, role of the internal communicator, running staff salary hike, safety of staff during bandh and strike, sample resume internal communications, seeking feedback on internal communications, selling your campaign, social media, stakeholder management, successful strikes in india, sustanbility internal communication, talent management and communication, talent management communication, testing internal communication ability, the best internal campaigns, themes for celebration reaching company milestone, thesis internal communication turkey, thinking it through, timing of campaign, to communicate how yin and yang, trends of corporate communication during recession, use of tv screens to display internal communication, view internal comms cvs, what are the 7 c's of communication, what communication was given to families of chilen mining, what does communication mean in the workplace, what does it mean internal success, what does it mean when you relfect on your veiws at the workplace, what does pride in your work mean, what does pride mean to you, what is a communications role, what is the implication of communication in an organization, workshops for employee engagement in india, yin and yang communication | Leave a comment
April 27, 2013 by aniisu

Is Our Organization Ready for Internal Social Media?


This question plagues many internal communicators today. While social media is growing leaps and bounds there are many reasons for organizations to be skeptical of its usage internally. Many fear loss of control, inability to manage employee voice and can’t comprehend how to tackle internal social media crises when the hit.

Here is a case of Poll Limited, a market research agency with over 5000 employees in 5 countries that aims to introduce internal social media. Binu, the social media chief is reluctant to get employees started while Seema, the employee communications lead believes there is merit.  Read on to understand the issues and concerns and share your views.

Binu: “Hey Seema, look I know there are tons of research reports which point to the benefits of introducing social media internally. However, from the kind of content our employees tend to post on social media vehicles such as Facebook and Twitter I am loathe to have them engage within our network.”

Seema: “Tell me more Binu about the issues you foresee.”

Binu: “To begin, our employees have limited understanding of how to use such channels. Then, we have the concern of security and information leaks. We are a market research firm with global clients. The last thing we need is a public relations disaster caused by an overzealous and enthusiastic employee.”

Seema: “You mean to say our employees aren’t mature enough to do what is right for our organization?”

Binu: “Yes, I don’t think we are ready yet. Here is a simple example. Rajesh who is our analyst in the media wing recently tweeted about a confidential project and received numerous queries from people who follow him. When we intervened he had to withdraw his tweet in a hurry. We have had employees also post objectionable stuff online.”

Seema: “Don’t you think training will help?”

Binu: “Yes, to some extent but we can’t be policing employees as well. It is social media we are dealing with.”

Seema: “What other issues prevent us from going forward with internal social media?”

Binu: “I don’t see leaders showing interest. They are hardly present online and do not own the agenda. Also, decision making is limited at the top. With social media, speed is the essence. There is no one person in charge. Lastly, marketing is busy with external media and don’t see internal social media as a priority.”

Seema: “Hmm. That is a tricky situation. Let me think a bit more and come back.”

 

How can Seema know if her organization is ready? What are the signs? How can she convince Binu to change his impression?

Keen to hear your views.

Share this:

  • Facebook
  • Email
  • Twitter
  • StumbleUpon
  • Digg
  • Reddit
  • Print
  • LinkedIn
  • Pinterest
  • Google +1
  • Tumblr

Like this:

Like Loading...
Posted in Blogroll | Tagged aniisu verghese, application answers for internal communication role, are we ready yet, bank internal mailer, best job security it company in india, brats at work, career progression for internal comms, celebrating company milestones, channels, chile miners communication, communicating outages to clients, communication with chillian miners, csr internal, cwg india case study, digital and social media, digital marketing, digital media, digital world, effective internal comms, effective internal communication in virtual teams, elebrating mile stones in the office, employee engagement calendar format, empower intranet, executive comms, feedback on internal communications, future state of internal communication, good ideas for a internal campaign, great internal campaigns, how to instill pride in work, how to interview for an internal position, human resources commonwealth games, i want a careeer in internal communication, IC, ic Infographic, ic social media, ic strategies, india internal comms, indian airlines change management, Infographic, infographics, infographics in internal comms, information overload in communication, intenal in india moves, internal brand campaign, internal campaign, internal campaign ideas, internal comms and leaders, internal comms and social media, internal communication, internal communication courses india, internal communication measures, internal communication new media, internal communication workshops india, internal communications, internal communications book, internal communications career path, internal communications crisis comms, internal communications debate, internal communications executive interview, internal communications implication about internal communications, internal communications in apac, internal communications in asia, internal communications in India, internal communications in japan, internal communications in singpaore, internal communications india, internal communications insights, internal communications interview questions, internal communications metrics, internal communications planning, internal communications role profile, internal communications roles and responsibilities, internal communications theories, internal communications tips, internal communications workshops, internal communications writer interview questions, internal corporate social responsibility initiatives, internal crisis comms, internal social media, internal social media listening, interview for internal corporate communication, interview questions for internal communications manager, interview questions internal communications manager, is your org ready for social media, leader comms, leader visits, leadership comms, Leadership visits, messages, mining company communication chile, monsoons, motivation about pride in the workplace, practices and models, pride in the workplace means, pros and cons of social media for internal communication, questionnaires internal communications, questions to ask a communications candidate in an interview, questions to ask about internal communications, resume for internal communications position, role of the internal communicator, running staff salary hike, safety of staff during bandh and strike, sample resume internal communications, seeking feedback on internal communications, selling your campaign, social media, stakeholder management, successful strikes in india, sustanbility internal communication, talent management and communication, talent management communication, testing internal communication ability, the best internal campaigns, themes for celebration reaching company milestone, thesis internal communication turkey, thinking it through, timing of campaign, to communicate how yin and yang, trends of corporate communication during recession, use of tv screens to display internal communication, view internal comms cvs, what are the 7 c's of communication, what communication was given to families of chilen mining, what does communication mean in the workplace, what does it mean internal success, what does it mean when you relfect on your veiws at the workplace, what does pride in your work mean, what does pride mean to you, what is a communications role, what is the implication of communication in an organization, workshops for employee engagement in india, yin and yang communication | 2 Comments

Post navigation

← Older posts

intraskope.wordpress.com
82100

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 327 other followers

Blog Stats

  • 81,647 hits

Aniisu

  • What Makes A Communications Team Get Better At What They Do? fb.me/JGGA31t0 1 day ago
  • What Makes A Communications Team Get Better At What They Do? fb.me/FxvBAILQ 1 day ago
May 2013
M T W T F S S
« Apr    
 12345
6789101112
13141516171819
20212223242526
2728293031  

Archives

  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • September 2006

Flickr Photos

Alternate Family Portrait

SDIM0371

Earth

More Photos

Recent Posts

  • What Makes A Communications Team Get Better At What They Do?
  • How Can You Build A Strong Internal Communication Team? Read My Article in the May/June 2013 edition of SCM Magazine
  • Who Will Bell the Social Media Cat?
  • The Future of IC in India – My Interview in the Journal of Internal Communication, U.K.
  • Viral Videos and Campaigns – My Review on Social Samosa

indiblogger

Recent Comments

rama on What Makes A Communications Te…
rama on Who Will Bell the Social Media…
Gauge Your Organizat… on Is Our Organization Ready for…
rattlingruch on Is Our Organization Ready for…
Think It Through To… on Why Doesn’t Our Internal…

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 327 other followers

a

Meta

  • Register
  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.com

Pages

  • INTRASKOPE – INTERNAL COMMUNICATION PERSPECTIVES FOR A NEW WORLD ORDER

Top Posts

  • How Can You Build A Strong Internal Communication Team? Read My Article in the May/June 2013 edition of SCM Magazine
  • Who Will Bell the Social Media Cat?
  • Interested To Use Infographics For Internal Communications? Follow These Steps.
  • Gauge Your Organization’s Internal Social Media Readiness Quotient
  • Can Internal Communications Impact the Bottom-Line?
  • Interviewing for an Internal Communication Role and Tips to Get Your Job
  • What’s your Internal Communication Measurement Mantra?

Top Clicks

  • melcrum.com/building-verg…
  • blogs.hbr.org/cs/2010/06/…
http://rpc.technorati.com/rpc/ping
game mobile 12guns yoyo chat quan legging hoi fa theme wordpress chuyen vo chong winplay tai winplay download winplay game winplay winplay online thuoc giam can cach giam can cach giam can nhanh nhat

Blogroll Communicating in a slowdown crisis communication Internal branding internal communications, internal marketing, internal b internal communication trends from India New Media and career refreshing internal campaigns

Tags

Blogroll brats at work effective internal communication in virtual teams employee engagement employees engagement how to instill pride in work IC IC in india India India IC india internal comms India internal communications internal comms internal comms and social media internal comms in india internal communication internal communication measures internal communications internal communications book internal communications career path internal communications debate internal communications in apac internal communications in asia internal communications in India internal communications in japan internal communications insights internal communications interview questions internal communications metrics internal communications planning internal communicators internal social media interview questions for internal communications manager interview questions internal communications manager leadership leadership comms messages practices and models safety of staff during bandh and strike social media successful strikes in india talent management and communication the best internal campaigns Uncategorized what does pride mean to you

Meta

  • Register
  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.com

Aniisu on Twitter

  • What Makes A Communications Team Get Better At What They Do? fb.me/JGGA31t0 1 day ago
  • What Makes A Communications Team Get Better At What They Do? fb.me/FxvBAILQ 1 day ago
  • What Makes A Communications Team Get Better At What They Do? wp.me/p1MKF-kT 1 day ago
  • intraskope.wordpress.com/2013/05/23/how…... fb.me/1KSmp2q5R 2 days ago
  • intraskope.wordpress.com/2013/05/21/who… fb.me/EBQ50z2q 2 days ago
Blog at WordPress.com. | Theme: Misty Lake by Automattic.
INTRASKOPE – INTERNAL COMMUNICATION VIEWPOINT FROM INDIA
Blog at WordPress.com. Theme: Misty Lake.
Follow

Get every new post delivered to your Inbox.

Join 327 other followers

Powered by WordPress.com
Cancel
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
%d bloggers like this: